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About Looking Glass Public Relations (Lgpr)
Cybersecurity is more crowded, hype-driven, and noisy than ever — and good PR has never been harder to sustain. There are fewer journalists covering a shrinking set of publications. Editors are drowning in AI slop from vendors and PR people. Standing out requires creativity, speed, and discipline.
LGPR understands PR, cybersecurity, and startups. We’re part of the ecosystem — which means we’re good at painting the landscape with you in it. We see where you fit because we’re right there with you. We are your Looking Glass.
- Adopt a strategic approach to Public Relations and Corporate Communications
- Establish a strong presence within existing and emerging markets
- Build credibility, deepen brand awareness and establish thought leadership
- Generate press coverage
- Create lasting relationships that propel their business forward
Founder, LGPR
Elizabeth Safran
Elizabeth has 25 years of Public Relations and Communications experience, primarily working with VC-backed cybersecurity companies. She founded LGPR in 2006 after spending a decade at two boutique PR agencies in Silicon Valley.
She began her career as the first employee at Lutchansky Communications (LComm), where she contributed to a (Silver Anvil) award-winning PR campaign that landed company Check Point Software executives on the covers of Forbes and Fortune during the same week. During her tenure at Trainer Communications, she launched its cybersecurity practice, which upon her departure accounted for one third of the company’s revenues.
As LGPR’s principal consultant, Elizabeth has played a key role in building awareness for cybersecurity innovators such as Tufin, CyberX (Acquired by Microsoft), Secure Islands (Acquired by Microsoft), Cybereason, Aqua Security, Sweet Security, LayerX Security (acquired by Akamai) and many others. In 2022, she became a fractional partner at Montner Tech Public Relations (MTPR).
Elizabeth’s domain expertise in cybersecurity enables her to ramp quickly, think strategically and generate high-impact, creative campaigns and content. Her approach is part art, part science, and highly effective at keeping LGPR clients top of mind and ahead of the pack.
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