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About Looking Glass Public Relations (Lgpr)
Cybersecurity is more crowded, hype-driven and noisy than ever. it’s easy to get drowned out, which is why good PR is so valuable.
Good PR is hard to find and even harder to sustain over time. There are fewer journalists working across a shrinking set of publications. Editors are drowning in generic thought leadership submissions and social media requires a steady stream of content. Companies that want to be in the news need to work hard, be creative and move fast, without being reckless or sloppy.
LGPR understands PR, understands cybersecurity and understands startups. We are part of the ecosystem, which makes us really good at painting the landscape with you in it. We can see it because we’re right there with you. We reflect back what we see. We are your Looking Glass.
- Adopt a strategic approach to Public Relations and Corporate Communications
- Establish a strong presence within existing and emerging markets
- Build credibility, deepen brand awareness and establish thought leadership
- Generate press coverage
- Create lasting relationships that propel their business forward
Elizabeth Safran
Elizabeth has more than 25 years of Public Relations and Communications experience. She founded LGPR in 2006 after spending a decade at two boutique PR agencies in Silicon Valley.
She began her career as the first employee at Lutchansky Communications (LComm), where she contributed to a (Silver Anvil) award-winning PR campaign that landed company Check Point Software executives on the covers of Forbes and Fortune during the same week. During her tenure at Trainer Communications, she launched its cybersecurity practice, which upon her departure accounted for one third of the company’s revenues.
As LGPR’s principal consultant, Elizabeth has played a key role in building awareness for cybersecurity innovators such as Tufin, CyberX (Acquired by Microsoft), Secure Islands (Acquired by Microsoft), Cybereason, Aqua Security, Sweet Security and many others. In 2022, she became a partner at Montner Tech Public Relations (MTPR).
Elizabeth’s domain expertise in cybersecurity enables her to ramp quickly, think strategically and generate high-impact, creative campaigns and content. Her approach is part art, part science, and fully effective at keeping LGPR (and MTPR) clients top of mind and ahead of the pack.
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