Services

LGPR understands the media because it engages with reporters and editors all day, every day (just about!). Whether pitching news, trends or research or placing a contributed article, LGPR interacts with a wide bench of trade and business-oriented media outlets that care about and cover cybersecurity, cloud and payments technologies.

Third party validation is part of the grease that slides deals through the pipeline. Analysts can play a key role in defining and scoping emerging markets and help companies that need you, to find you. With a keen understanding of AR and the ins and outs of working with different firms, LGPR helps its clients to develop and maintain strong relationships with the analyst community.​

Corporate and product launches are an essential part of every corporate communications program. They place a company on the map and create a pipeline for future coverage. Whether organizing a press tour, writing FAQs and other briefing materials, running a media training or driving interview support and follow through, LGPR places its clients in the spotlight, and then keeps them there.​

So you’re invested in a booth presence at a conference and you’re trying to get the biggest bang for your buck. LGPR can help determine how to extract maximum value from the event, be it submitting a presentation, making an announcement, hosting a dinner, throwing a party or meeting with analysts,
partners, or customers.

In B2B marketing, content is king, but rarely is it treated like royalty. Written content – such op-ed pieces and other contributed content can be time consuming and costly to produce, yet has a short shelf life. Plus, it takes time to develop the right voice and walk the line between showcasing domain expertise and sliding into a veiled pitch.

 

Because LGPR specializes in cybersecurity, it can quickly understand how emerging technologies fit into the landscape which enables it to quickly create compelling content, including:

• Bylines
• Blogs
• Speaking submissions
• Social Media Content
• Decks
• Press Releases

And more!

B2B Social Media can showcase a company’s personality and creativity, but soup-to-nuts social media is hard to find in a single source – expertise is usually siloed in either the creative or tactical components. As a boutique consultancy, LGPR does it all, helping its clients find the right mix of platforms, strategy and tactics based on their situation and a given moment in time.