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Looking Glass Public Relations

Cybersecurity & AI Security PR: Amplify Startup Voices

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Your strategic partner for cybersecurity PR and Communications

  • We Know Cybersecurity
  • We Build Credibility
  • We Move Fast
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Looking Glass Public Relations (LGPR) helps cybersecurity and AI security startups translate technical innovation into market trust. Backed by 25 years of cybersecurity communications experience, we work with clients to develop compelling, authentic narratives and connect them with journalists, analysts, and influencers who shape markets. By facilitating these conversations, we help our clients become more visible, more trusted, and better positioned for growth.

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Our Services

How do we help cybersecurity companies with Public Relations?

Helping cybersecurity companies gain media coverage, build analyst relationships, and launch with impact.

What Content Development services do we offer for cybersecurity companies?

Crafting compelling thought leadership, press releases, and marketing content to enhance brand visibility.

How do we develop Social Media Strategy for cybersecurity brands?

Developing and executing strategies to strengthen online presence and industry authority.

Testimonials

Trusted by Cybersecurity Innovators

We hired Liz for our corporate launch and from Day One, she jumped right in like she was a team member. Liz is smart, she's a great writer, gets the bits and bytes quickly and her energy and drive made the PR part come together quickly, while keeping it fun. She did a great job of prepping our spokespeople and created a warm, lighthearted dynamic on press calls. Our coverage was great, and the buzz it created led to a phenomenal coming out party at Black Hat. Liz is still our PR person and working with her is Sweet as ever!
Noa Glumcher
Noa Glumcher — VP Marketing, Sweet Security
We have partnered with Liz more than 10 years before she started working exclusively for Montner. She is a cherished part of our team and both the Montner team and our clients have benefited from her experience and energy. As she revives her consultancy, we look forward to the next evolution of our partnership, we’re excited for her -- and for us!
Deb Montner
Deb Montner— CEO of Montner Tech PR
Liz is a very experienced and effective PR person. Her knowledge and expertise in the cyber-security space enable her to steer the conversation and deliver superior coverage that would otherwise be difficult to obtain. Liz is super-dedicated to her clients, she’s energetic and relentless, and never leaves a stone unturned when it comes to getting the best results. I highly recommend her.
Rani Osnat
Rani Osnat— VP Strategy & Product Marketing, Aqua Security
As Co-Founder and CTO of Tufin, Liz was my preferred partner for developing ideas and content, not only for PR purposes but also for new product and messaging concepts. Liz is a pro and working with her is a rapid path to exposure on the best channels. The content that Liz dispatched to some of the most-respected sites in our industry (cyber-security) still attracts people to our business today. Liz is one of the best PR people I’ve worked with for sure. She’s a hacker at heart. Strongly recommended.
Reuven Harrison
Reuven Harrison — former CTO and Co-founder, Tufin Technologies
I've covered the cyber security space as a reporter and industry analyst for more than 14 years. During that time, I've worked with hundreds of public relations professionals. That's why I can say, with some authority, that Liz is one of the best in the business. She has a strong grasp of the technology industry including the challenging information security space, a nose for what will make a good story and great attention to detail. Simply put: she gets the job done. Most important: Liz is a consummate professional. I highly recommend her!​
Paul Roberts
Paul Roberts— Publisher and Editor in Chief, The Security Ledger & The Security of Things Forum (TM)
Liz is the person who got me the best PR results of my career. She has an incredible human touch and naturally networks with lots of people who always want to help her. You will too! That gives her access to many "right people" who are happy to grant meetings and listen to her clients. She learns fast, is willing to try new things, and most of all, is very talented, not to mention effective. She did a phenomenal job for us at GreenBorder — Liz got us into the Wall Street Journal, Associated Press and numerous top tier newspapers around the nation, the Financial Times, Fast Company, 2 radio shows, and countless number of online and print technology papers with full reviews and lengthy (multi-page) articles.
Bernard Harguindeguy
Bernard Harguindeguy— VC and Advisor (former CEO of GreenBorder)
I worked with Liz on Entitle's PR launch, and she knocked it out of the park. She secured coverage in Forbes, TechCrunch, VentureBeat, and many other top-tier publications. She also developed compelling award submissions and did a stellar job telling our story and highlighting what set us apart. She's fun, easy to work with, and delivers results.
Dean Pe’er
Dean Pe’er Growth Marketing Director, BeyondTrust, former Director of Marketing, Entitle
I've worked with Liz several times because she's smart, easy to work with, and exceptionally well connected. She understands startups and the challenges of early-stage growth better than almost anyone. Her advice is always practical, strategic, and tailored to the company's stage of growth. She's my go-to communications partner for early-stage companies, and I recommend her to any founder looking to build a stronger narrative, raise their profile, and accelerate growth.
Ranjeet Vidwans
Ranjeet Vidwans Senior Advisor, Norwest Venture Partners, former VP of Marketing, Identropy
Liz became a trusted extension of the LayerX team from day one. What sets her apart is her initiative: beyond securing outstanding media coverage, she consistently found ways to extend the impact of our work without being asked. In the run-up to our acquisition by Akamai, she increased our media coverage by more than 60% while significantly expanding our presence in the business press. She's the kind of partner every startup hopes to find
Dori Harpaz
Dori HarpazCMO, LayerX Security
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How can you Get in touch with us for cybersecurity PR?

Have questions or ready to collaborate? Fill out the form below, and we’ll get back to you soon!

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Frequently Asked Questions

1 How does LGPR help cybersecurity and AI security startups gain visibility and credibility?

LGPR helps these startups translate technical innovation into market trust by developing compelling, authentic narratives. They connect clients with journalists, analysts, and influencers to facilitate conversations that increase visibility and build credibility.

2 What specific PR and communication services does LGPR offer?

LGPR offers public relations services to gain media coverage and build analyst relationships, content development for thought leadership and press releases, and social media strategy to strengthen online presence and industry authority.

3 What is LGPR's experience in the cybersecurity and AI security sectors?

LGPR is backed by 25 years of specialized cybersecurity communications experience. This expertise allows them to understand the technical nuances of the industry and craft effective PR strategies.

4 How does LGPR connect clients with media and industry influencers?

LGPR works to connect clients with journalists, analysts, and influencers who shape markets. By facilitating these key conversations, they help clients become more visible and trusted within their industry.

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